GMHBA Stadium will be the primary AFL Stadium that hosts regular games to be gambling advertising free.
Starting with next week’s home clash with Melbourne, the Cats have made the decision to not promote gambling companies across its LED, static and big screen advertising.
Speaking to The Age, Cats chief executive Brian Cook said the club’s decision was made around aligning values with activities.
“It’s extremely important for our club to bet and gaming free,” Cook said.
“Simply from a visual perspective it is a decent view. It’s a concurred variety of the agreement. The main betting movement we will have at our club including match day and non-coordinate day will be at Wyndham (pokies).”
The club operates their LED advertising at GMHBA Stadium in conjunction with TechFront who receive 20% of the advertising space. In dialogs with TechFront the two associations agreed to no longer advertise any betting tasks which had previously made up approximately one-third of TechFront’s 20% share.